The Micro, Small and Medium Enterprise Development Agency “MSMEDA “, headed by Bassel Rahmy, will take part in the 9th edition of The Marketers League conference, held under the theme “The Board Edition” at the Grand Egyptian Museum next Saturday.

For the first time, the event will host chairpersons of boards of directors from various sectors in Egypt to discuss current developments and their impact on markets.

MSMEDA’s participation comes as part of its efforts to strengthen cooperation with the private sector and support initiatives and conferences aimed at improving markets and helping decision-makers develop strategies that support small and medium-sized enterprises across different economic sectors.

Rahmy stated that the conference plays an important role in enhancing collaboration among stakeholders to better connect SMEs with markets and marketers.

He emphasized the importance of leveraging the SME sector’s capabilities in producing high-quality, cost-competitive local products as an alternative to imports, while also promoting financial inclusion and digital transformation in the business environment.

He added that the conference represents an opportunity to strengthen marketers’ contribution to MSMEDA’s development mission, which aims to promote entrepreneurship among young people, encourage the establishment of new ventures across various sectors, create more job opportunities, and support innovative startups by helping meet their technological needs through new products and services.